ANALISIS PENGARUH HARGA DAN LOKASI TERHDAP KEPUASAN PELANGGAN TOKO KELONTONG JANTI KENCANA

Abstract

Small and Medium Enterprises (SMEs) are one of the important components in the economic development of developing countries. SMEs are very helpful for the country in strengthening the economy. Analysis of the effect of price and location on customer satisfaction Janti Kencana grocery store. By understanding this, it will provide important input for companies to design marketing strategies in order to create satisfaction for their customers. The Janti Kencana grocery store is well known in the Girimarto area, this grocery store provides a variety of daily needs such as: basic necessities, sugar, bathing needs and many more. This study investigates how the effect of price and location on the Janti Kencana Grocery Store.